Scale-Beyond: Empowering Growth for Jordan-Based Startups

Jordan’s startup ecosystem has grown significantly in recent years, with an increasing number of early-stage startups emerging across sectors. However, a critical gap remains in supporting startups to scale beyond initial traction into sustainable growth.

Many startups face key challenges:

• Limited access to growth-stage support and strategic advisory services
• Weak linkages to markets, investors, and corporate partnerships
• Gaps in operational scalability, financial planning, and expansion strategies
• Difficulty transitioning from the survival stage to scale and investment readiness

As a result, promising startups struggle to expand into new markets, secure investment, and build sustainable and scalable business models, limiting the potential for economic growth, job creation, and innovation.

Our Intervention

Scale-Beyond is a targeted growth program designed to support high-potential Jordan-based startups, particularly those founded or led by Syrian refugees and women, to scale their operations, boost revenue, secure investment, and expand into regional and global markets as they transition from early-stage operations to scalable, investment-ready businesses. 

The program delivers tailored capacity-building and growth support, provides 1:1 mentorship and strategic advisory, and facilitates access to investors, partners, and new markets.

Key outcomes:

Strengthened business models and scaling strategies
Startups will refine their value propositions, pricing models, and revenue streams, and develop clear, actionable scaling strategies for local and regional markets (GCC, EU, US), supported by validated go-to-market plans.

Improved investment readiness
Startups will develop investor-ready pitch decks, robust financial models, and clear fundraising strategies, with enhanced capacity to engage in investor discussions, respond to due diligence, and negotiate basic deal terms.

Increased access to funding and partnerships
Startups will participate in curated investor and client matchmaking activities, resulting in concrete outcomes such as investor meetings, partnership agreements, pilot projects, or signed MOUs/LOIs, with at least 50% achieving verified business linkages.

Enhanced job creation and economic impact potential
Startups will demonstrate growth in team size, expansion of operational capacity, and increased ability to generate employment opportunities, particularly within Jordan’s digital economy ecosystem.

Our Approach

‍We follow a focused “Assess - Build - Scale” approach:

• Assess: We evaluate each startup’s growth stage, challenges, and readiness, identifying gaps in strategy, operations, and market positioning.
• Build: We provide tailored support, including mentorship, technical guidance, and targeted workshops on scaling, finance, and growth.
• Scale: We connect startups to investors, corporates, and new market opportunities, supporting their expansion and long-term sustainability.

What makes our approach effective:

• Customized support: Tailored to each startup’s growth stage
• Private-sector driven: Strong engagement with investors and industry
• Results-focused: Clear pathways to scaling and funding
• Ecosystem-based: Leveraging partnerships across the startup ecosystem

2026 Cohort

The call for applications will close on May 3, 2026. The nine-month program is set to start at the beginning of June. We are looking to recruit ten digital or tech-enabled startups that meet the following criteria:

• Be post-MVP and revenue-generating, or demonstrate clear market traction
• Operate in a digital or tech-enabled sector (e.g., SaaS, e-commerce, healthtech, edtech, agri-tech)
• Have at least one full-time founder committed to program participation and growth
• Demonstrate intent to expand into GCC, EU, or US markets
• Have legal registration or operational presence in Jordan
  

Preference will be given to women-led and Syrian refugee-led businesses.

The program is funded by the Youth Technology & Jobs project in partnership with the Kingdom of Jordan’s Ministry of Digital Economy and Entrepreneurship